5/21/2023 0 Comments Society of the spectacle![]() ![]() The spectacle for Guy Debord is the dominant model of life, the heart of the mode of production. ![]() It always turns out that the product which was supposed to solve all your problems didn’t actually do that, again and again. Guy Debord asks us: if these products are supposed to fill some deep desire inside us, why do they get replaced in every cycle of production by a new product? Each advertisement is itself an admission of the lie in the previous one. As soon as this is revealed, a new product that promises the same things is revealed to the consumer who gladly plays along, over and over again. With mass production, the product loses its unique aura. On one hand it tries to present itself as a unique, ground-breaking object that can make you become one of the select few people able to possess it at the same time, it is produced on a mass scale. In every new product, there exists tension. The society of the spectacle and mass media began to emerge. The average family could now afford a TV and a radio. The attention was turned towards consumption: how to get people to buy what was produced, to get them to feel like they needed it. Taxes on the rich were relatively high across advanced capitalist countries, which brought about higher wages and better standards of living to the rest of the population. After WW2, capitalism entered a golden age. ![]()
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